Collective network of augmented reality users

ABSTRACT

Embodiments of the invention provide for using video analysis, such as augmented reality or the like to assist a group of users to utilize mobile devices for creating a collective network environment of users that identifies objects in which one or more users in a group of users may be interested, and notifies the one or more users of information associated with the object. A collective network comprises a group of users that each have a mobile device that contains or is otherwise operatively coupled to a data capture device. For example, the mobile device may be a mobile phone that is capable of taking video with a camera device. A user in the collective network may capture video on his mobile device, and an application can identify the object in the video and provide interested users in the collective network with information about the object.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority to U.S. Provisional Patent Application Ser. No. 61/450,213, filed Mar. 8, 2011, entitled “Real-Time Video Image Analysis Applications for Commerce Activity,” and U.S. Provisional Patent Application Ser. No. 61/478,417, filed Apr. 22, 2011, entitled “Collective Network of Augmented Reality Users”, the entirety of which are both incorporated herein by reference.

BACKGROUND

Modern handheld mobile devices, such as smart phones or the like, combine multiple technologies to provide the user with a vast array of capabilities. For example, many smart phones are equipped with significant processing power, sophisticated multi-tasking operating systems, and high-bandwidth Internet connection capabilities. Moreover, such devices often have additional features that are becoming increasingly more common and standardized. Such features include, but are not limited to, location-determining devices, such as Global Positioning System (GPS) devices; sensor devices, such as accelerometers; and high-resolution video cameras.

As the hardware capabilities of such mobile devices have increased, so too have the applications (i.e., software) that rely on the hardware advances. One such example of innovative software is a category known as augmented reality (AR), or more generally referred to as mediated reality. One such example of an AR application platform is Layar, available from Layar, Amsterdam, the Netherlands.

The Layar platform technology analyzes location data, compass direction data, and the like in combination with information related to the objects, locations or the like in the video stream to create browse-able “hot-spots” or “tags” that are superimposed on the mobile device display, resulting in an experience described as “reality browsing”.

SUMMARY

The following presents a simplified summary of one or more embodiments in order to provide a basic understanding of such embodiments. This summary is not an extensive overview of all contemplated embodiments, and is intended to neither identify key or critical elements of all embodiments nor delineate the scope of any or all embodiments. Its sole purpose is to present some concepts of one or more embodiments in a simplified form as a prelude to the more detailed description that is presented later.

Generally, methods, apparatus systems and computer program products are described herein that provide for using real-time video analysis, such as AR or the like to assist the user or a group of users to utilize mobile devices for creating a collective network environment of users that identifies objects in which one or more users in a group of users is interested, and notifies one or more users of information associated with the object. A collective network comprises a group of users that each have a mobile device that contains or is otherwise coupled to a data capture device. For example, the mobile device may be a mobile phone that is capable of taking video with a camera device. A user in the collective network may capture real-time video on his mobile device utilizing an image capture device, and during the data capture, or at a time thereafter, AR analysis is performed on the video or stills in the video to identify the object in the video.

Real-time vision object recognition analysis is used to identify objects, such as but not limited to logos, artwork, products, locations, buildings, writing, barcodes, good or service (“products”) identifiers, people and other features that were captured in the video stream and thereafter match the objects to data associated with each. The data about the objects can be used to identify the other users in the collective network who might be interested in receiving information, such as product information, pricing information, location information, etc. about the same or similar object as the object captured in the video. Therefore, any user identified in the collective network that might be interested in the same or similar object may receive a notification about the object. The notification may tell the user where to get the object or it may allow the user to purchase the object. The financial accounts of the users in the collective network may be linked in such a way that the first user capturing the object, or the second user receiving the notification of the object, may purchase the object immediately or at a later point in time with the first user's funds, the second user's funds, on credit from the financial institution, etc. Thereafter, the transaction can be settled between the accounts of the first user, second user, financial institution, and/or merchant.

In specific embodiments, the data that is used to match objects captured from a first user to a second user is, at least in part, specific to financial institutions, such as customer financial behavior history, customer purchase power/transaction history and the like. In this regard, many of the embodiments herein disclosed leverage financial institution data that is specific to a financial institution of the users when providing information to the users in connection with real-time video stream captured by a user and the associated video analysis.

Embodiments of the present invention assist the one or more users in one or more collective networks to identify more objects using data capture devices and AR analysis, and associate data to the objects in which the one or more users are interested over a wider range than that which a single user could identify on his own.

Embodiments of the invention comprise a method, system, or computer program product for receiving data about a first object, wherein the data about the first object is recognized through the use of a first data capture device operatively coupled to a first mobile device of a first user; determining if a second user within one or more collective networks of users is interested in a second object based on the data about the first object, wherein a collective network of users is a group of one or more users that have the ability to recognize data about objects through the use of data capture devices operatively coupled to mobile devices of the users; and presenting a notification about the second object to a second mobile device of the second user when it is determined that the second user is interested in the second object.

In further accord with embodiments of the invention, determining if the second user within the collective network of users is interested in the object further comprises determining the first user from which the data about the object was received.

In another embodiment of the invention, determining if the second user within the collective network of users is interested in the object further comprises determining the one or more collective networks to which the first user belongs.

In yet another embodiment of the invention, determining if the second user within the collective network of users is interested in the object further comprises determining the one or more users that belong to the one or more collective networks.

In still another embodiment of the invention, determining if the second user within the collective network of users is interested in the object further comprises comparing the data received about the first object to a group of one or more objects associated with the one or more users that belong to the one or more collective networks.

In further accord with embodiments of the invention, the group of one or more objects associated with the one or more users is a wish list, shopping list, or object transaction history associated with the one or more users.

In another embodiment of the invention, the first object and the second object are the same.

In yet another embodiment of the invention, the second object is similar to or related to the first object.

In still another embodiment of the invention, the invention further comprises receiving a request from the first user or the second user to create the collective network.

In further accord with embodiments of the invention, the invention further comprises receiving a request from the first user or the second user to create a first user profile or a second user profile for the collective network.

In another embodiment of the invention, the invention further comprises receiving a request to link and authenticate a first user profile or a second user profile to an account of the first user or the second user at a financial institution.

In yet another embodiment of the invention, the invention further comprises receiving a request to link one or more objects to a first user profile or a second user profile.

In still another embodiment of the invention, the invention further comprises receiving a request to invite the one or more users to join the collective network.

In further accord with embodiments of the invention, the invention further comprises receiving a request to allow the one or more users to join the collective network.

In another embodiment of the invention, presenting a notification about the second object to a second mobile device of the second user further comprises determining if the second user wants to be notified of objects identified by the one or more users in the one or more collective networks.

In yet another embodiment of the invention, presenting a notification about the second object to a second mobile device of the second user further comprises determining a type of notification to present to the second user.

In still another embodiment of the invention, the invention further comprises receiving a response from the second user relating to action that the second user wants to take.

In further accord with an embodiment of the invention, the invention further comprises posting and settling the accounts of the first user, the second user, a financial institution, or a merchant after the second user makes a purchase of the first object or the second object.

To the accomplishment the foregoing and the related ends, the one or more embodiments comprise the features hereinafter fully described and particularly pointed out in the claims. The following description and the annexed drawings set forth detail certain illustrative features of the one or more embodiments. These features are indicative, however, of but a few of the various ways in which the principles of various embodiments may be employed, and this description is intended to include all such embodiments and their equivalents.

BRIEF DESCRIPTION OF THE DRAWINGS

Having thus described embodiments of the invention in general terms, reference will now be made to the accompanying drawings, which are not necessarily drawn to scale, and wherein:

FIG. 1 is a high level process flow illustrating a collective network process, in accordance with one embodiment of the invention;

FIG. 2 is a block diagram illustrating a collective network AR environment, in accordance with an embodiment of the invention

FIG. 3 is a block diagram illustrating a mobile device, in accordance with an embodiment of the invention;

FIG. 4 is a block diagram illustrating a mobile device capturing objects, in accordance with an embodiment of the invention;

FIG. 5 is a block diagram illustrating a mobile device display, in accordance with an embodiment of the invention

FIG. 6 is a process flow illustrating a collective network creation process, in accordance with an embodiment of the invention;

FIG. 7 is a process flow illustrating a collective network utilization process, in accordance with an embodiment of the invention; and

FIG. 8 is a process flow illustrating a collective network notification process, in accordance with an embodiment of the invention.

DETAILED DESCRIPTION OF EMBODIMENTS OF THE INVENTION

Embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which some, but not all, embodiments of the invention are shown. Indeed, the invention may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will satisfy applicable legal requirements. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more embodiments. It may be evident; however, that such embodiment(s) may be practiced without these specific details. Like numbers refer to like elements throughout.

Thus, methods, systems, computer programs and the like are herein disclosed that provide for creating a collective network, capture images using an image capture device, using real-time video analysis, such as AR or the like, to assist the user of mobile devices within the collective network to receive notifications of objects in which the user might be interested based on the real-time video of other users in the collective network. Through the use of real-time vision object recognition, objects such as but not limited to, logos, artwork, products, locations, buildings, writing, barcodes, product identifiers, and other features that can be recognized in the real-time video stream and can be matched to data associated with the object to assist the user with receiving information about the objects in which the user is interested.

In specific embodiments, the data that is matched to the images in the real-time video stream is specific to financial institutions, such as customer financial behavior history, customer purchase power/transaction history and the like (“financial institution data”). In this regard, many of the embodiments herein disclose leveraging financial institution data, which is uniquely specific to a financial institution, in providing object information to the mobile devices of the users in connection with real-time video stream analysis. For example, the financial institution data may be used to determine the objects in which a user in a collective network may be interested, discounts associated with an object, what accounts to use for payment methods, etc.

While embodiments discussed herein are generally described with respect to “real-time video streams” or “real-time video” it will be appreciated that the video stream may be captured and stored for later viewing and analysis. Indeed, in some embodiments video is recorded and stored on a mobile device and portions or the entirety of the video may be analyzed at a later time. The later analysis may be conducted on the mobile device or loaded onto a different device for analysis. The portions of the video that may be stored and analyzed may range from a single frame of video (e.g., a screenshot) to the entirety of the video. Additionally, rather than video, the user may opt to take a still picture of the environment to be analyzed immediately or at a later time. Embodiments in which real-time video, recorded video or still pictures are analyzed are contemplated herein.

FIG. 1 illustrates a high level process flow for a collective network process 90, in accordance with one embodiment of the invention. As illustrated by block 400 the first step in the process is to create a collective network of users. In various embodiments of the invention this process step may include, but is not limited to, creating one or more collective network groups, setting up a user profile for the user in the group, linking and authenticating the user profile in the collective network to the user's financial accounts, adding one or more objects to the user profile indicating the object in which the user is interested, requesting to add one or more other users to the collective network, accepting one or more users into the collective network, and activating the collective network.

As illustrated by block 500 in FIG. 1, another step in the collective network process 90 is to capture an object using the object recognition application, such as an image capture device or the like, through a mobile device 100 and compare information about the object with the objects in which one or more users in the same collective networks have an interest. This step may include receiving object information from one or more mobile devices, determining the user from which the object information was sent, determining to which collective networks the user belongs, determining the other users that belong to the same collective networks, comparing the identified object information with the objects in which the other users in the collective networks have an interest, and determining the other users in the collective network that are interested in the same, similar, or related objects to the object identified.

As illustrated by block 600 in FIG. 1, the last step in the collective network process 90 is to notify one or more users in the collective network that another user in the collective network has captured information about an object in which the one or more users are interested. This step may include but is not limited to determining if a user wants to be notified of objects identified by other users in collective network in which the user has an interest, determining the type of notification the user wishes to receive, sending the notification to the user which may be sent via a social networking site, receiving a response from the user relating to the action that the user wishes to take regarding the object (i.e. purchase the object, hold the object for later, purchase the object somewhere else, etc.), sending a notification to carry out the action, performing the action, and, if necessary, settling the financial accounts of the users, merchant, and financial institution. This step may be executed by the user, by a software agent, an algorithm, other systems, and/or the like.

FIG. 2 illustrates a collective network system environment 1, in accordance with an embodiment of the present invention. As illustrated in FIG. 2, the mobile devices 100 are operatively coupled, via a network 2 to other mobile devices 100 of one or more users (i.e. the primary user 4, secondary user 6, and/or other users), the collective network system 10, and the financial institution systems 20. In this way a user can set up a collective network system that allows a group of users within a collective network to capture information with the mobile devices 100, utilize the collective network systems 10 to identify object information in which a user in the collective network would be interested, and notify the user when an object in which the user is interested is identified.

The network 2 may be a global area network (GAN), such as the Internet, a wide area network (WAN), a local area network (LAN), or any other type of network or combination of networks. The network 2 may provide for wireline, wireless, or a combination of wireline and wireless communication between devices on the network 2.

In some embodiments of the invention the primary user 4 is any user that belongs to the collective network who captures an object using the mobile device 100 and the secondary user 6 is any user in the collective network for whom it is determined that the user may be interested in receiving information about the object. As explained throughout this specification the determination of the secondary user's interest in object information may be based on a group of products (i.e. wish list, shopping list, etc.), transaction history, selected interests, etc. selected by or attributed to the secondary user 6. In other embodiments of the invention the primary user 4 is a user that the secondary user 6 designates as a person from which the secondary user 6 wants to receive object information from based on the objects captured by the primary user 4. In other embodiments, the secondary user 6 can be assigned to a primary user 4, or visa versa, based on the profiles of the users, interests, transaction history, etc. Therefore the users in the collective network can select specific people in the network to follow, select specific objects to follow, be assigned to specific people, or be assigned to specific objects in order to receive information about objects captured by the other users in the collective network. Also, for example a dependent user 4 can also be a secondary user 4 at the same time or at a later point in time in the configuration network. For example, the dependent user 4 may be capturing an object which is being sent to a secondary user 6 within the collective network, while at the same time the dependent user 4 may also be receiving object information from another user at the same time, in which case the dependent user 4 is also a secondary user 6.

As illustrated in FIG. 2, the mobile devices, as explained in further detail below with respect to FIG. 3 generally comprise a communication device, a processing device, and a memory device. As used herein, the term “processing device” generally includes circuitry used for implementing the communication and/or logic functions of a particular system. For example, a processing device may include a digital signal processor device, a microprocessor device, and various analog-to-digital converters, digital-to-analog converters, and other support circuits and/or combinations of the foregoing. Control and signal processing functions of the system are allocated between these processing devices according to their respective capabilities. The processing device may include functionality to operate one or more software programs based on computer-readable instructions thereof, which may be stored in a memory device.

The processing device is operatively coupled to the communication device and the memory device. The processing device uses the communication device to communicate with the network 2 and other devices on the network 2, such as, but not limited to, the other mobile devices 100, the collective network systems 10, and/or financial institution systems 20. As such, the communication device generally comprises a modem, server, or other device for communicating with other devices on the network 2. As further illustrated in FIG. 3, the mobile device 100 may have computer-readable instructions stored in the memory device, which in one embodiment includes the computer-readable instructions of an object recognition application 121. In some embodiments, the memory device includes a datastore for storing data related to the mobile device, including but not limited to data created and/or used by the object recognition application 121. Again these systems, devices, and applications will be explained in further detail with respect to FIG. 3, however, they are generally used for capturing objects using an object identification device, such as an image capture device 170 or the like to capture real-time video or the like.

As illustrated in FIG. 2, the collective network systems 10 generally comprise a communication device 12, a processing device 14, and a memory device 16. The processing device 14 is operatively coupled to the communication device 12 and the memory device 16. The processing device 14 uses the communication device 12 to communicate with the network 2 and other devices on the network 2, such as, but not limited to, the mobile devices 100 and/or the financial institution systems 20. As such, the communication device 12 generally comprises a modem, server, or other device for communicating with other devices on the network 2.

As further illustrated in FIG. 2, the collective network systems 10 comprise computer-readable instructions 18 stored in the memory device 16, which in one embodiment includes the computer-readable instructions 18 of a collective network application 17. In some embodiments, the memory device 16 includes a datastore 19 for storing data related to the collective network systems 10, including but not limited to data created and/or used by the collective network application 17.

The collective network application 17 is an application that is used to receive, process, store, and send information relating to objects captured by the mobile devices 100, determine if information related to the objects captured should be sent to other users in the collective network, and send notifications to the mobile devices 100 of users regarding the objects captured if it is determined users in the collective network are interested in the objects. The collective network application 17 may also communicate with account applications 27 at the financial institution to process transactions made by users through the collective network.

As further illustrated in FIG. 2, the financial institution systems 20 generally comprise a communication device 22, a processing device 24, and a memory device 26. The processing device 24 is operatively coupled to the communication device 22 and the memory device 26. The processing device 24 uses the communication device 22 to communicate with the network 2, and other devices on the network 2, such as, but not limited to, the mobile devices 100 and the collective network systems 10. As such, the communication device 22 generally comprises a modem, server, wireless card, and/or other device(s) for communicating with other devices on the network 2.

As further illustrated in FIG. 2, the financial institution systems 20 comprise computer-readable instructions 28 stored in the memory device 26, which in one embodiment includes the computer-readable instructions 28 of an account application 27. In some embodiments, the memory device 26 includes a datastore 29 for storing data related to the financial institution systems 20, including but not limited to data created and/or used by the account application 27.

The account application 27 allows the users to connect their individual user profiles in the collective network to their accounts at the financial institution. In this way the users within the collective network can purchase objects identified by them or other users in the collective network after the collective network systems send notifications to users about objects in which the users may be interested.

It is understood that the servers, systems, and devices described herein illustrate one embodiment of the invention. It is further understood that one or more of the servers, systems, and devices can be combined in other embodiments and still function in the same or similar way as the embodiments described herein.

FIG. 3 illustrates an embodiment of a mobile device 100 that may be configured to execute object recognition and Augmented Reality (AR) functionality, in accordance with specific embodiments of the present invention. A “mobile device” 100 may be any mobile communication device, such as a cellular telecommunications device (i.e., a cell phone or mobile phone), personal digital assistant (PDA), a mobile Internet accessing device, or other mobile device including, but not limited to portable digital assistants (PDAs), pagers, mobile televisions, gaming devices, laptop computers, tablet computers, cameras, video recorders, audio/video player, radio, GPS devices, any combination of the aforementioned, or the like.

The mobile device 100 may generally include a processor 110 communicably coupled to such devices as a memory 120, user output devices 136, user input devices 140, a network interface 160, a power source 115, a clock or other timer 150, an image capture device 170, a positioning system device 175 (e.g., a Global Positioning System (GPS) device), one or more integrated circuits 180, etc.

In some embodiments, the mobile device 100 and/or the server access one or more databases or datastores (not shown in FIG. 3) to search for and/or retrieve information related to an object and/or marker. In some embodiments, the mobile device 100 and/or the server access one or more datastores local to the mobile device 100 and/or server and in other embodiments, the mobile device 100 and/or server access datastores remote to the mobile device and/or server. In some embodiments, the mobile device 100 and/or server access both a memory and/or datastore local to the mobile device 100 and/or server as well as a datastore remote from the mobile device and/or server.

The processor 110, and other processors described herein, may generally include circuitry for implementing communication and/or logic functions of the mobile device 100. For example, the processor 110 may include a digital signal processor device, a microprocessor device, and various analog to digital converters, digital to analog converters, and/or other support circuits. Control and signal processing functions of the mobile device 100 may be allocated between these devices according to their respective capabilities. The processor 110 thus may also include the functionality to encode and interleave messages and data prior to modulation and transmission. The processor 110 may additionally include an internal data modem. Further, the processor 110 may include functionality to operate one or more software programs or applications, which may be stored in the memory 120. For example, the processor 110 may be capable of operating a connectivity program, such as a web browser application 122. The web browser application 122 may then allow the mobile device 100 to transmit and receive web content, such as, for example, location-based content and/or other web page content, according to a Wireless Application Protocol (WAP), Hypertext Transfer Protocol (HTTP), and/or the like.

The processor 110 may also be capable of operating applications, such as an object recognition application 121. The object recognition application 121, or a portion of thereof, may be downloaded from a server and stored in the memory 120 of the mobile device 100. Alternatively, the object recognition application 121 may be pre-installed and stored in a memory in the integrated circuit 180. In such an embodiment, the user may not need to download the object recognition application 121 from a server. In some embodiments the object recognition application 121 may be stored on a server and the mobile device 100 can access the object recognition application 121, such as through the network 2, in order to access the functionality of the object recognition application 121. The object recognition application 121 may be used in conjunction with an object capture device, such as an image capture device 170 to capture images of objects. The objection recognition application 121 may work in conjunction with or contain an AR presentation application 125. The AR presentation application 125 may be downloaded, pre-installed, stored, or accessed in the same way as described with respect to the object recognition application 121. The AR presentation application 125 may be used to analyze the objects captured and display them with indicators 300, as explained in further detail later.

In some embodiments, the processor 110 may also be capable of operating one or more applications, such as one or more applications functioning as an artificial intelligence (“AI”) engine. The processor 110 may recognize objects that it has identified in prior uses by way of the AI engine. In this way, the processor 110 may recognize specific objects and/or classes of objects, and store information related to the recognized objects in one or more memories and/or databases discussed herein. Once the AI engine has thereby “learned” of an object and/or class of objects, the AI engine may run concurrently with and/or collaborate with other modules or applications described herein to perform the various steps of the methods discussed. For example, in some embodiments, the AI engine recognizes an object that has been recognized before and stored by the AI engine. The AI engine may then communicate to another application or module of the mobile device and/or server, an indication that the object may be the same object previously recognized. In this regard, the AI engine may provide a baseline or starting point from which to determine the nature of the object. In other embodiments, the AI engine's recognition of an object is accepted as the final recognition of the object.

The integrated circuit 180 may include the necessary circuitry to provide the object recognition functionality to the mobile device 100. Generally, the integrated circuit 180 may include data storage 171 which may include data associated with the objects within a real-time video stream that the object recognition application 121 identifies as having a certain object recognition marker(s). The integrated circuit 180 and/or data storage 171 may be an integrated circuit, a microprocessor, a system-on-a-chip, a microcontroller, or the like. As discussed above, in one embodiment, the Integrated circuit 180 may provide the object recognition functionality to the mobile device 100. In some embodiments, some or all of the data storage 171 for the data associated with objects may be located outside of the mobile device 100, such as on another computer or sever, with which the mobile device 100 can communicate to access and/or store data associated with objects captured.

Of note, while FIG. 3 illustrates the integrated circuit 180 as a separate and distinct element within the mobile device 100, it will be apparent to those skilled in the art that the object recognition functionality of the integrated circuit 180 may be incorporated within other elements in the mobile device 100. For instance, the functionality of the Integrated circuit 180 may be incorporated within the mobile device memory 120 and/or processor 110. In a particular embodiment, the functionality of the integrated circuit 180 is incorporated in an element within the mobile device 100 that provides object recognition capabilities to the mobile device 100. Still further, the Integrated circuit 180 functionality may be included in a removable storage device such as an SD card or the like.

The processor 110 may be configured to use the network interface 160 to communicate with one or more other devices on a network. In this regard, the network interface 160 may include an antenna 176 operatively coupled to a transmitter 174 and a receiver 172 (together a “transceiver”). The processor 110 may be configured to provide signals to and receive signals from the transmitter 174 and receiver 172, respectively. The signals may include signaling information in accordance with the air interface standard of the applicable cellular system of the wireless telephone network that may be part of the network. In this regard, the mobile device 100 may be configured to operate with one or more air interface standards, communication protocols, modulation types, and access types. By way of illustration, the mobile device 100 may be configured to operate in accordance with any of a number of first, second, third, and/or fourth-generation communication protocols, etc. and/or the like. For example, the mobile device 100 may be configured to operate in accordance with second-generation (2G) wireless communication protocols IS-136 (time division multiple access (TDMA)), GSM (global system for mobile communication), and/or IS-95 (code division multiple access (CDMA)), or with third-generation (3G) wireless communication protocols, such as Universal Mobile Telecommunications System (UMTS), CDMA2000, wideband CDMA (WCDMA) and/or time division-synchronous CDMA (TD-SCDMA), with fourth-generation (4G) wireless communication protocols, and/or the like. The mobile device 100 may also be configured to operate in accordance with non-cellular communication mechanisms, such as via a wireless local area network (WLAN) or other communication/data networks.

The network interface 160 may also include an object recognition interface 173 in order to allow a user to execute some or all of the above-described processes with respect to the Object recognition application 121 and/or the Integrated circuit 180. The object recognition interface 173 may have access to the hardware, e.g., the transceiver, and software previously described with respect to the network interface 160. Furthermore, the object recognition interface 173 may have the ability to connect to and communicate with an external object recognition data storage on a separate system within the network as a means of recognizing the object(s) in the video stream.

As described above, the mobile device 100 may have a user interface that includes user output devices 136 and/or user input devices 140. The user output devices 136 may include a display 130 (e.g., a liquid crystal display (LCD) or the like) and a speaker 132 or other audio device, which are operatively coupled to the processor 110. The user input devices 140, which may allow the mobile device 100 to receive data from a user 110, may include any of a number of devices allowing the mobile device 100 to receive data from a user, such as a keypad, keyboard, touch-screen, touchpad, microphone, mouse, joystick, other pointer device, button, soft key, and/or other input device(s).

The mobile device 100 may further include a power source 115. Generally, the power source 115 is a device that supplies electrical energy to an electrical load. In one embodiment, power source 115 may convert a form of energy such as solar energy, chemical energy, mechanical energy, etc. to electrical energy. Generally, the power source 115 in a mobile device 100 may be a battery, such as a lithium battery, a nickel-metal hydride battery, or the like, that is used for powering various circuits, e.g., the transceiver circuit, and other devices that are used to operate the mobile device 100. Alternatively, the power source 115 may be a power adapter that can connect a power supply from a power outlet to the mobile device 100. In such embodiments, a power adapter may be classified as a power source “in” the mobile device.

The mobile device 100 may also include a memory 120 operatively coupled to the processor 110. As used herein, memory may include any computer readable medium configured to store data, code, or other information. The memory 120 may include volatile memory, such as volatile Random Access Memory (RAM) including a cache area for the temporary storage of data. The memory 120 may also include non-volatile memory, which can be embedded and/or may be removable. The non-volatile memory may additionally or alternatively include an electrically erasable programmable read-only memory (EEPROM), flash memory or the like.

The memory 120 may store any of a number of applications or programs which comprise computer-executable instructions/code executed by the processor 110 to implement the functions of the mobile device 100 described herein. For example, the memory 120 may include such applications as an object recognition application 121, a web browser application 122, an Short Message Service (SMS) application 123, an email application 124, an AR presentation application 125, etc. As explained throughout the application, the object recognition application 121, in some embodiments, allows the user of the mobile device to capture objects using the mobile device, identify the objects and retrieve additional information about the object, and the AR presentation application 125 allows indicators to be associated with the objects being captured and displayed.

In some embodiments, the information provided by the real-time video stream may be compared to data provided to the system through an API. In this way, the data may be stored in a separate API and be implemented by request from the mobile device and/or server accesses another application by way of an API.

In various embodiments, information associated with or related to one or more objects that is retrieved for presentation to a user via the mobile device may be permanently or semi-permanently associated with the object. In other words, the object may be “tagged” with the information. In some embodiments, a location pointer is associated with an object after information is retrieved regarding the object. In this regard, subsequent mobile devices capturing the object for recognition may retrieve the associated information, tags and/or pointers in order to more quickly retrieve information regarding the object. In some embodiments, the mobile device provides the user an opportunity to post messages, links to information or the like and associate such postings with the object. Subsequent users may then be presenting such postings when their mobile devices capture and recognize an object. In some embodiments, the information gathered through the recognition and information retrieval process may be posted by the user in association with the object. Such tags and/or postings may be stored in a predetermined memory and/or database for ease of searching and retrieval.

FIG. 4 includes a block diagram illustrating an object recognition experience 200 in which a primary user 4 utilizes a mobile device 100 to capture real-time video of an environment 250. As denoted earlier, the mobile device 100 may be any mobile communication device. The mobile device 100 has the capability of capturing real-time video of the surrounding environment 250. The real-time video captured may be by any means known in the art. In one particular embodiment, the mobile device 100 is a mobile telephone equipped with an image capture device 170 capable of video capture.

The environment 250 contains a number of objects 220. Some of such objects 220 may include a marker 230 identifiable to the mobile device 100. A marker 230 may be any type of marker that is a distinguishing feature that can be interpreted by the mobile device 100 to identify specific objects 220. For instance, an object recognition marker may be alpha-numeric characters, symbols, logos, shapes, ratio of size of one feature to another feature, a product identifying code such as a bar code, electromagnetic radiation such as radio waves (e.g., radio frequency identification (RFID)), architectural features, color, etc. In some embodiments, the marker 230 may be audio and the mobile device 100 may be capable of utilizing audio recognition to identify words or unique sounds broadcast. The marker 230 may be any size, shape, etc. Indeed, in some embodiments, the marker 230 may be very small relative to the object 220 such as the alpha-numeric characters that identify the name or model of an object 220, whereas, in other embodiments, the marker 230 is the entire object 220 such as the unique shape, size, structure, etc.

In some embodiments, the marker 230 is not actually a physical marker located on or being broadcast by the object 220. For instance, the marker 230 may be some type of identifiable feature that is an indication that the object 220 is nearby. In some embodiments, the marker 230 for an object 220 may actually be the marker 230 for a different object 220. For example, the mobile device 100 may recognize a particular building as being “Building A.” Data stored in the data storage 1251 may indicate that “Building B” is located directly to the east and next to “Building A.” Thus, markers 230 for an object 220 that are not located on or being broadcast by the object 220 are generally based on fixed facts about the object 220 (e.g., “Building B” is next to “Building A”). However, it is not a requirement that such a marker 230 be such a fixed fact. The marker 230 may be anything that enables the mobile device 100 and associated applications to interpret to a desired confidence level what the object is. For another example, the mobile device 100, object recognition application 121 and/or AR presentation application 125 may be used to identify a particular person as a first character from a popular show, and thereafter utilize the information that the first character is nearby features of other characters to interpret that a second character, a third character, etc. are nearby, whereas without the identification of the first character, the features of the second and third characters may not have been used to identify the second and third characters. This example may also be applied to objects outside of people.

The marker 230 may also be, or include, social network data, such as data retrieved or communicated from the Internet, such as tweets, blog posts, social networking site posts, various types of messages and/or the like. In other embodiments, the marker 230 is provided in addition to social network data as mentioned above. For example, the mobile device 100 may capture a video stream and/or one or more still shots of a large gathering of people. In this example, as above, one or more people dressed as characters in costumes may be present at a specified location. The mobile device 100, object recognition application 121, and/or the AR presentation application 125 may identify several social network indicators, such as posts, blogs, tweets, messages, and/or the like indicating the presence of one or more of the characters at the specified location. In this way, the mobile device 100 and associated applications may communicate information regarding the social media communications to the user and/or use the information regarding the social media communications in conjunction with other methods of object recognition. For example, the mobile device 100 object recognition application 121, and/or the AR presentation application 125 performing recognition of the characters at the specified location may confirm that the characters being identified are in fact the correct characters based on the retrieved social media communications. This example may also be applied objects outside of people.

In some embodiments, the mobile device and/or server access one or more other servers, social media networks, applications and/or the like in order to retrieve and/or search for information useful in performing an object recognition. In some embodiments, the mobile device and/or server accesses another application by way of an application programming interface or API. In this regard, the mobile device and/or server may quickly search and/or retrieve information from the other program without requiring additional authentication steps or other gateway steps.

While FIG. 4 illustrates that the objects 220 with markers 230 only include a single marker 230, it will be appreciated that the object 220 may have any number of markers 230 with each equally capable of identifying the object 230. Similarly, multiple markers 230 may be identified by the mobile device 100 and associated applications such that the combination of the markers 230 may be utilized to identify the object 230. For example, the mobile device 100 may utilize facial recognition markers 230 to identify a person and/or utilize a separate marker 230, such as the clothes the person is wearing to confirm the identification to the desired confidence level that the person is in fact the person the mobile device identified. For example, the facial recognition may identify a person as a famous athlete, and thereafter utilize the uniform the person is wearing to confirm that it is in fact the famous athlete.

In some embodiments, a marker 230 may be the location of the object 220. In such embodiments, the mobile device 100 may utilize Global Positioning System (GPS) software to determine the location of the user 210 and/or object 220. As noted above, a location-based marker 230 could be utilized in conjunction with other non-location-based markers 230 identifiable and recognized by the mobile device 100 to identify the object 220. However, in some embodiments, a location-based marker 230 may be the only marker 230. For instance, in such embodiments, the mobile device 100 may utilize GPS software to determine the location of the user 210 and a compass device or software to determine what direction the mobile device 100 is facing in order to identify the object 220. In still further embodiments, the mobile device 100 does not utilize any GPS data in the identification. In such embodiments, markers 230 used to identify the object 220 are not location-based.

FIG. 5 illustrates a mobile device 100 wherein the primary user 4 has executed an object recognition application 121 and an AR presentation application 125 to present within the display 130 indication of recognized objects within the live video stream (i.e., surrounding environment 250). The mobile device 100 is configured to rely on markers 230 to identify objects 220, such as products, businesses, locations, etc. in which the primary user 4 in a collective network is capturing, in order to notify a secondary user 6 information related to the products, businesses, locations, etc. by displaying an indicator 300 (e.g., virtual image) on the mobile device display 130 in conjunction with the display of the live video stream. As illustrated, if an object 220 does not have any markers 230 (or at least enough markers 230 to yield object identification), the object 220 may be displayed without an associated indicator 300.

The mobile device 100 may use any type of means in order to identify desired objects 220 (e.g., object recognition application 121 and image capture device 170, etc.). For instance, the mobile device 100 may utilize one or more pattern recognition algorithms to analyze objects in the environment 250 and compare with markers 230 in data storage 171 which may be contained within the mobile device 100 (such as within Integrated circuit 180) or externally on a separate system accessible via the connected network. For example, the pattern recognition algorithms may include decision trees, logistic regression, Bayes classifiers, support vector machines, kernel estimation, perceptrons, clustering algorithms, regression algorithms, categorical sequence labeling algorithms, real-valued sequence labeling algorithms, parsing algorithms, general algorithms for predicting arbitrarily-structured labels such as Bayesian networks and Markov random fields, ensemble learning algorithms such as bootstrap aggregating, boosting, ensemble averaging, combinations thereof, and the like.

Upon identifying an object 220 within the real-time video stream, the mobile device 100 is configured to superimpose an indicator 300 on the mobile device display 130. The indicator 300 is generally a graphical representation that highlights or outlines the object 220 and may be activatable (e.g., include a tab or link), such that the primary user 4 may “select” the indicator 300 and retrieve information related to the identified object. The information may include any desired information associated with the selected object and may range from basic information to greatly detailed information. In some embodiments, the indicator 300 may provide the user 210 with an internet hyperlink to further information on the object 220. The information may include, for example, all types of media, such as text, images, clipart, video clips, movies, or any other type of information desired. In yet other embodiments, the indicator 300 information related to the identified object may be visualized by the user 210 without “selecting” the indicator 300.

In embodiments in which the indicator 300 provides an interactive tab to the primary user 4, the primary user 4 may select the indicator 300 by any conventional means for interaction with the mobile device 100. For instance, in some embodiments, the primary user 4 may utilize an input device 140 such as a keyboard to highlight and select the indicator 300 in order to retrieve the information. In a particular embodiment, the mobile device display 130 includes a touch screen that the primary user 4 may employ to select the indicator 300 utilizing the user's finger, a stylus, or the like.

In some embodiments, the indicator 300 is not interactive and simply provides information to the primary user 4 by superimposing the indicator 300 onto the display 130. For example, in some instances it may be beneficial for the object recognition application 121 to merely identify an object 220, just identify the object's name/title, give brief information about the object, etc., rather than provide extensive detail that requires interaction with the indicator 300. The mobile device 100 and/or AR presentation application 125 is capable of being tailored to a user's desired preferences.

After an object is either selected by the primary user 4, by the object recognition application 121, or the AR presentation application 125 a secondary user 6 may receive notification that the primary user 4 has identified an object in which the secondary user 6 may be interested, as explained in further detail below with respect to FIG. 8.

Furthermore, the indicator 300 may be displayed at any size on the mobile device display 130. The indicator 300 may be small enough that it is positioned on or next to the object 220 being identified such that the object 220 remains discernable behind the indicator 300. Additionally, the indicator 300 may be semi-transparent such that the object 220 remains discernible behind the indicator 300. In other embodiments, the indicator 300 may be large enough to completely cover the object 220 portrayed on the display 130. Indeed, in some embodiments, the indicator 300 may cover a majority or the entirety of the mobile device display 130.

The primary user 4 may opt to execute the object recognition application 121 and AR presentation application 125 at any desired moment and begin video capture and analysis. However, in some embodiments, the object recognition application 121 and/or AR presentation application 125 includes an “always on” feature in which the mobile device 100 is continuously capturing video and analyzing the objects 220 within the video stream. In such embodiments, the object recognition application 121 and/or the AR presentation application 125 may be configured to alert the primary user 4 or secondary user 6 that a particular object 220 has been identified by the primary user 4. The primary user 4 or secondary user 6 may set any number of user preferences to tailor the AR experience 200 to their needs. For instance, the secondary user 6 may opt to only be alerted if a certain particular object 220 is identified. Additionally, it will be appreciated that the “always on” feature in which video is continuously captured may consume the mobile device power source 115 more quickly. Thus, in some embodiments, the “always on” feature may disengage if a determined event occurs such as low power source 115, low levels of light for an extended period of time (e.g., such as if the mobile device 100 is in a user's pocket obstructing a clear view of the environment 250 from the mobile device 100), if the mobile device 100 remains stationary (thus receiving the same video stream) for an extended period of time, the user sets a certain time of day to disengage, etc. Conversely, if the “always on” feature is disengaged due to the occurrence of such an event, the users may opt for the “always on” feature to re-engage after the duration of the disengaging event (e.g., power source 115 is re-charged, light levels are increased, etc.).

In some embodiments, the primary user 4 may identify objects 220 that the object recognition application 121 does not identify and add it to the data storage 171 with desired information in order to be identified and/or displayed in the future. For instance, the primary user 4 may select an unidentified object 220 and enter a name/title and/or any other desired information for the unidentified object 220. In such embodiments, the object recognition application 121 may detect/record certain markers 230 about the object so that the pattern recognition algorithm(s) (or other identification means) may detect the object 220 in the future. Furthermore, in cases where the object information is within the data storage 171, but the object recognition application 121 fails to identify the object 220 (e.g., one or more identifying characteristics or markers 230 of the object has changed since it was added to the data storage 171 or the marker 230 simply was not identified), the primary user 4 may select the object 220 and associate it with an object 220 already stored in the data storage 171. In such cases, the object recognition application 121 may be capable of updating the markers 230 for the object 220 in order to identify the object in future real-time video streams.

In addition, in some embodiments, the primary user 4 may opt to edit the information or add to the information provided by the indicator 300. For instance, the primary user 4 may opt to include user-specific information about a certain object 220 such that the information may be displayed upon a future identification of the object 220. Conversely, in some embodiments, the primary user 4 may opt to delete or hide an object 220 from being identified and a indicator 300 associated therewith being displayed on the mobile device display 130.

Furthermore, in some instances, an object 220 may include one or more markers 230 identified by the object recognition application 121 that leads the object recognition application 121 to associate an object with more than one object in the data storage 171. In such instances, the primary user 4 may be presented with the multiple candidate identifications for the objects 220 and may opt to choose the appropriate identification or input a different identification. The multiple candidates may be presented to the primary user 4 by any means. For instance, in one embodiment, the candidates are presented to the primary user 4 as a list wherein the “strongest” candidate is listed first based on reliability of the identification. Upon input by the user 210 identifying the object 220, the object recognition application 121 may “learn” from the input and store additional markers 230 in order to avoid multiple identification candidates for the same object 220 in future identifications.

Additionally, the object recognition application 121 may utilize other metrics for identification than identification algorithms. For instance, the object recognition application 121 may utilize the user's location, time of day, season, weather, speed of location changes (e.g., walking versus traveling), “busyness” (e.g., how many objects are in motion versus stationary in the video stream), as well any number of other conceivable factors in determining the identification of objects 220. Moreover, the primary user 4 may input preferences or other metrics for which the object recognition application 121 may utilize to narrow results of identified objects 220.

In some embodiments, the AR presentation application 125 may have the ability to gather and report user interactions with displayed indicators 300. The data elements gathered and reported may include, but are not limited to, number of offer impressions; time spent “viewing” an offer, product, object or business; number of offers investigated via a selection; number of offers loaded to an electronic wallet and the like. Such user interactions may be reported to any type of entity desired. In one particular embodiment, the user interactions may be reported to a financial institution and the information reported may include customer financial behavior, purchase power/transaction history, and the like.

FIG. 6 illustrates a collective network creation process 402, in accordance with one embodiment of the invention as explained with respect to block 400 in FIG. 1. As illustrated in block 410, the collective network systems 10 receive a request to create a collective network group. In some embodiments of the invention this may comprise of a user downloading an application or part of an application, such as a collective network application 17 or an application that allows a user to access the collective network application 17 on the mobile device 100. In other embodiments the collective network application 17 may be a part of or can communicate with a part of the object recognition application 121 and/or AP presentation application 125 stored on the mobile device 100 or other server. In creating a collective network group the user may select a “create new collective network group” feature displayed in the interface of the mobile device 100 through the use of the collective network application 17. In other embodiments of the invention the user may ask to join a collective network that is already established. In yet other embodiments of the invention a user may dynamically create a collective network group. This may be provided by software agents, algorithms, or the like, able to communicate with one another on behalf of a user. There may be more than one collective network with one or more users (i.e. multiple dependent users 4 and multiple secondary users 6) in each collective network within the collective network system environment 1. After receiving a request to create a collective network group the collective network application 17 may set up a new collective network. For example, in one embodiment of the invention a primary user 4 may want to set up a collective network of his friends related to identifying video game systems, video games, or other video game accessories in which the group of friends may be interested. However, the collective network does not need to be limited to a type of product. The collective network may be comprise of a group of user who have similar interests, live in the same neighborhood, shop at the same stores, like to watch similar movies, interested in the same architecture on buildings, are interested when new stores open, etc. and want to be notified when these types of events occur.

As illustrated by block 420 in FIG. 6, the collective network may also receive a request from a user to create a user profile for the group. The user profile may include information about the user, for example, the location of the user's home, work, places the user likes to visit, etc. The user profile can include personal information about the locations the user frequents the financial accounts of the user, user news or event reporting (i.e. news or events that the user would like others to view, such as an accident, disaster, retirement announcement, etc.), the objects in which the user may be interested. For example, as illustrated by block 430, the collective network may receive a request to link and authenticate the user profile in the collective network to an account the user holds at a financial institution. In this way the collective network application 17 can communicate with the account applications 27 on the financial institution systems 20 to gain access to the financial accounts of the user or the access to the bank that holds the financial account of the user. Thus, the users can make purchases using the mobile devices 100 linked to the users' accounts and/or settle accounts between users in the collective network by contacting the financial institutions of the users in the collective network. In some embodiments the users may be able to fund accounts that are tracked and stored by the collective network application 17 such that financial transactions can be made without having to contact the financial institution. In other embodiments the collective network application can access the financial accounts of the user to determine the user's transaction history in order to determine what types of purchases the user likes to make. In yet other embodiments, the collective network application 17 can be linked to an individual associated with the user, such that the user and individual associated with the user may communicate. Individuals associated with the user may include, but are not limited to a financial advisor for advisement on purchases, etc. or a friend for personal advice on making a purchase.

As illustrated by block 440, the collective network may receive a request to add one or more objects to the user's profile. For example, a secondary user 6 may want to be notified when a primary user 4 in the collective network identifies a product, business, location, etc. in which the secondary user 6 is interested. In this way the secondary user 6 can add the object to a group of objects in the secondary user's profile, such as in a wish list, shopping list, etc. Therefore, when the objects in the secondary user's profile are identified by a primary user 6 in the same collective network then the collective network application 17 can notify the secondary user 6 that the object has been identified. In some embodiments the user requests to have an object added to the user's profile, however, in other embodiments the collective network application 17 suggests or automatically adds a product to the user's list. For example, in the present application users within a collective network may request to have a specific video game consol added to their user profiles so they may be notified when another user in the collective network identifies the video game consol.

As illustrated in block 450 of FIG. 6, the collective network application 17 may receive a request to invite users to the join the collective network group. For example, in some embodiments the user who set up the collective network or users designated to invite other users may be able to invite other people to join the collective network. In other embodiments of the invention, any user in the collective network may be able to invite other people to become users of the collective network.

Block 460 in FIG. 6, illustrates that the collective network application may receive a request from people not currently in the collective network to join the collective network. For example, a collective network may include a group of friends from college, and other people at the school may want to join the college collective network to receive information related to objects that other people from the college are identifying with the object recognition application 121. Therefore, people may request that the primary user 4, secondary user 6, or the collective network application 17 allow them to become users of the collective network.

As illustrated in block 470, the collective network may receive a request to activate the collective network group. In some embodiments of the invention the user that set up the collective network, or other users in the collective network, may need to activate the collective network by turning on the object recognition application 121 and the AR presentation application, and allowing the collective network application 17 to receive object information from the object recognition application 121 that is being captured by the mobile device 100 of the user.

FIG. 7 illustrates a collective network utilization process 502, in accordance with one embodiment of the invention as explained with respect to block 500 in FIG. 1. As illustrated by block 510 in FIG. 7, the collective network application 17 receives object information from one or more mobile devices 100. After the object recognition application 121 is activated the mobile device 100 may capture information about objects as previously explained. The information about the objects captured by the mobile device 100 is pushed to, or pulled by, the collective network application 17 or some other application (e.g., part of the object recognition application 121) that communicates with the collective network application 17 located on a server outside of the mobile device 100. Again these process steps can be performed by one or more applications that communicate with the mobile device 100 and/or each other. The collective network application 17 (or the AR presentation application 125) analyzes the information about the object in order to determine the object captured by the mobile device 100. The application may determine what the object is and as illustrated by block 520 in FIG. 7 the application determines the user that captured the object information. For example, with respect to the example discussed herein, the primary user 4 may be located in an electronics store and the object recognition application 121 on the mobile device 100 of the primary user 4 may capture object information about a video game system sold at the electronics store. The mobile device may capture information about the object by, for example, taking video of the system, scanning a barcode, capturing written data, etc. Thereafter, the object recognition application 121 may determine what video game system the electronics store has in stock and the price of the video game system, and send that information to the collective network application 17. In other embodiments, information from the video may be received by the collective network application 17, which then determines information related to the video game system captured in the video and the identity of the primary user 4.

Thereafter, as illustrated by block 530 the collective network application 17 determines to which collective networks the primary user 4 belongs. For example, the primary user 4 may belong to two separate collective networks with one or more users in each network. The collective network application 17 may determine what secondary users 6 also belong to the same collective networks as the primary user 4, as illustrated by block 540 in FIG. 7. For example, there might be ten secondary users 6 in the first collective network and twenty secondary users 6 in the second collective network.

As illustrated by block 550 in FIG. 7, the collective network application 17 compares the identified object data captured by the primary user 4 with stored object information for the for users that belong to the same collective networks. For example, the collective network application 17 may compare the information about the new video game system captured by the primary user 4 with the ten secondary users 6 that belong to the first collective network and the twenty secondary users 6 that belong to the second collective network. The collective network application 17 determines what users in the same collective networks as the primary user 4 are interested in the same, similar, or related object information, as illustrated in block 560 of FIG. 7. In the example discussed herein, two of the users 6 in the first collective network may have the video game system associated with the their profiles and one secondary user 6 in the second collective network may have video games for the video game system associated with his profile. Therefore, in this example there are two users in the first collective network that the collective network application 17 identified as being interested in the same object and one user in the second collective network that is interested in a related product.

FIG. 8 illustrates a collective network notification process 602, in accordance with one embodiment of the invention as explained with respect to block 600 in FIG. 1. As illustrated in block 610 of FIG. 8, the collective network application 17 determines if the secondary users 6 want to be notified of objects identified by the dependent user 4. For example, in the example described herein, all three of the secondary users 6 identified in the first collective network and the second collective network want to be notified. As illustrated by block 620, the collective network application 17 determines the type of notification that the identified secondary users 6 wish to receive. The users can be notified by text message, e-mail, telephone call, video link, alarm notification, application message, or other like means. In our example, one of the secondary users 6 in the first collective network requested to receive a text message regarding any identified objects. The other secondary user 6 requested to receive a message and video link of the product taken by the mobile device 100 and associated applications. Finally, the identified secondary user 6 from the second collective network may wish to be notified by e-mail.

As illustrated by block 630 once the type of notification is received the collective network application 17 sends the notifications to the identified secondary users 6. In some embodiments, the notification is sent to users over the traditional communication channels for a mobile device or computer (i.e. text message, e-mail). In some embodiments the users may be notified through the collective network application 17 that has it own log-in and authentication process. Therefore, in some embodiments the collective network application 17 allows for secure financial transactions to take place between the users and/or a financial institution hosting the collective network application 17. In one example, the collective network application 17 may be a part of an online-banking application at a financial institution, such that the user can make purchases using their accounts though the online banking application.

In some embodiments, the collective application network 17 may receive a response from the secondary user 6 relating to an action the secondary user 6 wishes to take regarding the object, as illustrated in block 640 of FIG. 8. As illustrated by block 650 the collection notification application 17 may receive a response from the secondary user 6 relating to an action that the secondary user 6 wishes to take regarding the object. In some embodiments the secondary user 6 may want to purchase the object on site, purchase the object over the Internet, identify locations to purchase the object, receive more information regarding the object, have the primary user 4 purchase the object (i.e. using the primary user's funds, using funds from the secondary user 6, or on credit from the financial institution or merchant), etc. For example, in the example described herein, one secondary user 6 in the first collective network may have the primary user 4 purchase the video game system for him, while the other secondary user 4 in the first collective network may request to be shown locations near him that are selling the same video system, and the secondary user 6 in the second collective network may request to receive more information regarding video games that can be purchased that relate to the video game system identified.

As illustrated by block 650, the collective network application 17 may send a notification to carry out the action that the secondary user 6 wishes to take. For example, the collective network application 17 may send a notification to the primary user 4 to purchase the object for the secondary user 6, it may send a notification to purchase the object with the funds of a secondary user 6, it may send a notification to the primary user 4 to capture more information about the object or other related objects, etc. In the example described herein the collective network application 17 may send a notification to the primary user 4 to purchase the video game system for the secondary user 6 in the first collective network. The financial institution may transfer funds from the account of the secondary user 6 to the account of the primary user 4 in order to make the purchase. In other embodiments of the invention the purchase may be made directly from the account from the second user 6, through authorization based on the second user 6 being virtually present via the collective network.

The collective network application 17 may also send a notification to the primary user 4 to capture the video games that are being sold with the game for the secondary user 6 in the second collective network. In some embodiments the step illustrated in block 650 is not necessary as the collective network application 17 may already have additional information requested by the secondary user 6, in which case the process can move to the next step. For example, the collective network application 17 may already have information about the location of the same video game system for the second secondary user 6 in the first collective network that requested information about the other locations selling the same video game system.

As illustrated in block 660 of FIG. 7, the collective network can carry out the action the secondary user 6 wishes to take regarding the object. For example, in the embodiment discussed herein, the collective network can send one of the secondary users 6 from the first collective network locations at which the secondary user 6 can find the video game system based on the secondary user's current location (i.e. through GPS, etc.), the secondary user's home location, the secondary user's work location (i.e. through the profile information), a secondary user's wish list or shopping list which may alert the user that the product he is viewing is wanted by a secondary user 6, etc.

As illustrated in block 670 of FIG. 7, the collective network application 17 can send the transaction details to the account application 27 at the financial institution in order to settle any financial accounts between the users in the collective network, the merchants where the object was purchased, and/or the financial institution. For example, the if the primary user 4 purchases the video game system for the secondary user 6 the collective network application 17 can direct the financial account applications 27 to transfer the necessary funds from the account of the secondary user 6 to the account of the primary user 4.

Thus, methods, systems, computer programs and the like have been disclosed that provide for using real-time video analysis, such as AR or the like to assist the user of mobile devices with commerce activities. Through the use real-time vision object recognition objects, logos, artwork, products, locations and other features that can be recognized in the real-time video stream can be matched to data associated with such objects to assist the user with commerce activity. The commerce activity may include, but is not limited to; conducting a transaction, providing information about a product/service, providing rewards based information, providing user-specific offers, or the like. In specific embodiments, the data that matched the images in the real-time video stream is specific to financial institutions, such as customer financial behavior history, customer purchase power/transaction history and the like. In this regard, some of the embodiments herein disclose leveraging financial institution data, which is uniquely specific to financial institutions, in providing information to mobile device users in connection with real-time video stream analysis.

Various embodiments or features are presented in terms of systems that may include a number of devices, components, modules, and the like. It is to be understood and appreciated that the various systems may include additional devices, components, modules, etc. and/or may not include all of the devices, components, modules etc. discussed in connection with the figures. A combination of these approaches may also be used.

The steps and/or actions of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, a hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. An exemplary storage medium may be coupled to the processor, such that the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. Further, in some embodiments, the processor and the storage medium may reside in an Application Specific Integrated Circuit (ASIC). In the alternative, the processor and the storage medium may reside as discrete components in a computing device. Additionally, in some embodiments, the events and/or actions of a method or algorithm may reside as one or any combination or set of codes and/or instructions on a machine-readable medium and/or computer-readable medium, which may be incorporated into a computer program product.

In one or more embodiments, the functions described may be implemented in hardware, software, firmware, or any combination thereof. If implemented in software, the functions may be stored or transmitted as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. A storage medium may be any available media that can be accessed by a computer. By way of example, and not limitation, such computer-readable media can comprise RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures, and that can be accessed by a computer. Also, any connection may be termed a computer-readable medium. For example, if software is transmitted from a website, server, or other remote source using a coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared, radio, and microwave, then the coaxial cable, fiber optic cable, twisted pair, DSL, or wireless technologies such as infrared, radio, and microwave are included in the definition of medium. “Disk” and “disc”, as used herein, include compact disc (CD), laser disc, optical disc, digital versatile disc (DVD), floppy disk and blu-ray disc where disks usually reproduce data magnetically, while discs usually reproduce data optically with lasers. Combinations of the above should also be included within the scope of computer-readable media.

While the foregoing disclosure discusses illustrative embodiments, it should be noted that various changes and modifications could be made herein without departing from the scope of the described aspects and/or embodiments as defined by the appended claims. Furthermore, although elements of the described aspects and/or embodiments may be described or claimed in the singular, the plural is contemplated unless limitation to the singular is explicitly stated. Additionally, all or a portion of any embodiment may be utilized with all or a portion of any other embodiment, unless stated otherwise.

The systems, methods, computer program products, etc. described herein, may be utilized or combined with any other suitable AR-related application. Non-limiting examples of other suitable AR-related applications include those described in the following U.S. Provisional Patent Applications, the entirety of each of which is incorporated herein by reference:

U.S. Provisional Ser. No. Filed On Title 61/450,213 Mar. 8, 2011 Real-Time Video Image Analysis Applications for Commerce Activity 61/478,409 Apr. 22, 2011 Presenting Offers on a Mobile Communication Device 61/478,412 Apr. 22, 2011 Real-Time Video Analysis for Reward Offers 61/478,394 Apr. 22, 2011 Real-Time Video Image Analysis for Providing Targeted Offers 61/478,399 Apr. 22, 2011 Real-Time Analysis Involving Real Estate Listings 61/478,402 Apr. 22, 2011 Real-Time Video Image Analysis for an Appropriate Payment Account 61/478,405 Apr. 22, 2011 Presenting Investment-Related Information on a Mobile Communication Device 61/478,393 Apr. 22, 2011 Real-Time Image Analysis for Medical Savings Plans 61/478,397 Apr. 22, 2011 Providing Data Associated With Relationships Between Individuals and Images 61/478,408 Apr. 22, 2011 Identifying Predetermined Objects in a Video Stream Captured by a Mobile Device 61/478,400 Apr. 22, 2011 Real-Time Image Analysis for Providing Health Related Information 61/478,411 Apr. 22, 2011 Retrieving Product Information From Embedded Sensors Via Mobile Device Video Analysis 61/478,403 Apr. 22, 2011 Providing Social Impact Information Associated With Identified Products or Businesses 61/478,407 Apr. 22, 2011 Providing Information Associated With an Identified Representation of an Object 61/478,415 Apr. 22, 2011 Providing Location Identification of Associated Individuals Based on Identifying the Individuals in Conjunction With a Live Video Stream 61/478,419 Apr. 22, 2011 Vehicle Recognition 61/508,985 Jul. 18, 2011 Providing Information Regarding Medical Conditions 61/508,946 Jul. 18, 2011 Dynamically Identifying Individuals From a Captured Image 61/508,980 Jul. 18, 2011 Providing Affinity Program Information 61/508,821 Jul. 18, 2011 Providing Information Regarding Sports Movements 61/508,850 Jul. 18, 2011 Assessing Environmental Characteristics in a Video Stream Captured by a Mobile Device 61/508,966 Jul. 18, 2011 Real-Time Video Image Analysis for Providing Virtual Landscaping 61/508,969 Jul. 18, 2011 Real-Time Video Image Analysis for Providing Virtual Interior Design 61/508,971 Jul. 18, 2011 Real-Time Video Image Analysis for Providing Deepening Customer Value 61/508,764 Jul. 18, 2011 Conducting Financial Transactions Based on Identification of Individuals in an Augmented Reality Environment 61/508,973 Jul. 18, 2011 Real-Time Video Image Analysis for Providing Security 61/508,976 Jul. 18, 2011 Providing Retail Shopping Assistance 61/508,944 Jul. 18, 2011 Recognizing Financial Document Images

While certain exemplary embodiments have been described and shown in the accompanying drawings, it is to be understood that such embodiments are merely illustrative of and not restrictive on the broad invention, and that this invention not be limited to the specific constructions and arrangements shown and described, since various other changes, combinations, omissions, modifications and substitutions, in addition to those set forth in the above paragraphs, are possible. Those skilled in the art will appreciate that various adaptations and modifications of the just described embodiments can be configured without departing from the scope and spirit of the invention. Therefore, it is to be understood that, within the scope of the appended claims, the invention may be practiced other than as specifically described herein. 

What is claimed is:
 1. A method for utilizing one or more collective networks of users with image capture devices and augmented reality to identify objects captured using the image capture devices and provide offers to users within the one or more collective networks of users, the method comprising: receiving, by one or more processing devices, a real-time video stream, wherein the video stream is captured through the use of a first data capture device operatively coupled to a first mobile device of a first user in the one or more collective networks of users; identifying, by the one or more processing devices, a first object from the video stream; retrieving, by the one or more processing devices, data about the first object; presenting, by the one or more processing devices, the data about the first object to the first mobile device, wherein presenting the data about the first object comprises superimposing the data about the first object over the video stream on the first mobile device of the first user; determining, by the one or more processing devices, a notification preference associated with the first object, wherein the notification preference comprises at least a notification type, one or more objects, and one or more users; determining, by the one or more processing devices, that a second user within the one or more collective networks of users is interested in a second object based on the data about the first object and the notification preference, wherein each user within the one or more collective networks of users has a mobile device with an image capture device operatively coupled to the mobile device, wherein each image capture device is configured to capture images of the one or more objects, wherein each mobile device is configured to receive data about the one or more objects; presenting, by the one or more processing devices, a notification about the second object to a second mobile device of the second user based on at least the notification preference, wherein the notification is presented when it is determined that the second user is interested in the second object, wherein the notification is presented as a video link of the video stream on the second mobile device of the second user, and wherein the video stream comprises data about the second object superimposed on the video stream; receiving, by the one or more processing devices, a response from the second user, wherein the response further comprises one or more actions the second user wishes to take in response to receiving the notification, wherein the one or more actions comprise at least an indication to purchase the second object; transmitting, by the one or more processing devices, a request received from the second user to the first user to purchase the second object, wherein the request comprises providing the first user with access to funds associated with a financial institution account of the second user by providing information associated with the financial institution account of the second user to the first user, and wherein the second user is virtually present via the one or more collective networks of users; and receiving, by the one or more processing device, an indication that the first user placed an order for the purchase of the second object for the second user using the funds accessed from the financial institution account of the second user.
 2. The method of claim 1, wherein determining if the second user within the one or more collective networks of users is interested in the second object further comprises determining the first user from which the data about the first object was received.
 3. The method of claim 1, wherein determining if the second user within the one or more collective networks of users is interested in the second object further comprises determining the one or more collective networks to which the first user belongs.
 4. The method of claim 1, wherein determining if the second user within the one or more collective networks of users is interested in the second object further comprises determining the one or more users that belong to the one or more collective networks.
 5. The method of claim 1, wherein determining if the second user within the one or more collective networks of users is interested in the second object further comprises comparing the data received about the first object to a group of one or more objects associated with the one or more users that belong to the one or more collective networks.
 6. The method of claim 5, wherein the group of one or more objects associated with the one or more users is a wish list, shopping list, or object transaction history associated with the one or more users.
 7. The method of claim 1, wherein the first object and the second object are the same.
 8. The method of claim 1, wherein the second object is similar to or related to the first object.
 9. The method of claim 1, further comprising receiving a request from the first user or the second user to create the one or more collective networks.
 10. The method of claim 1, further comprising receiving a request from the first user or the second user to create a first user profile or a second user profile for the one or more collective networks.
 11. The method of claim 1, further comprising receiving a request to link and authenticate a first user profile or a second user profile to an account of the first user or the second user at a financial institution.
 12. The method of claim 1, further comprising receiving a request to link one or more objects to a first user profile or a second user profile.
 13. The method of claim 1, further comprising receiving a request to invite the one or more users to join the one or more collective networks.
 14. The method of claim 1, further comprising receiving a request to allow the one or more users to join the one or more collective networks.
 15. The method of claim 1, further comprising: posting and settling the accounts of the first user, the second user, a financial institution, or a merchant after the second user makes a purchase of the first object or the second object.
 16. A system for utilizing one or more collective networks of users with image capture devices and augmented reality to identify objects captured using the image capture devices and provide offers to users within the one or more collective networks of users, the system comprising: a memory device having computer readable program code store thereon; a communication device; and a processing device operatively coupled to the memory device, and the communication device, wherein the processing device is configured to execute the computer readable program code to: receive a real-time video stream, wherein the video stream is captured through the use of a first data capture device operatively coupled to a first mobile device of a first user in the one or more collective networks of users; identify a first object from the video stream; retrieve data about the first object; present the data about the first object to the first mobile device, wherein presenting the data about the first object comprises superimposing the data about the first object over the video stream on the first mobile device of the first user; determine a notification preference associated with the first object, wherein the notification preference comprises at least a notification type, one or more objects, and one or more users; determine that a second user within the one or more collective networks of users is interested in a second object based on the data about the first object and the notification preference, wherein each user within the one or more collective networks of users has a mobile device with an image capture device operatively coupled to the mobile device, wherein each image capture device is configured to capture images of the one or more objects, wherein each mobile device is configured to receive data about the one or more objects; present a notification about the second object to a second mobile device of the second user based on at least the notification preference, wherein the notification is presented when it is determined that the second user is interested in the second object, wherein the notification is presented as a video link of the video stream on the second mobile device of the second user, and wherein the video stream comprises data about the second object superimposed on the video stream; receive a response from the second user, wherein the response further comprises one or more actions the second user wishes to take in response to receiving the notification, wherein the one or more actions comprise at least an indication to purchase the second object; transmit a request received from the second user to the first user to purchase the second object, wherein the request comprises providing the first user with access to funds associated with a financial institution account of the second user by providing information associated with the financial institution account of the second user to the first user, and wherein the second user is virtually present via the one or more collective networks of users; and receive an indication that the first user placed an order for the purchase of the second object for the second user using the funds accessed from the financial institution account of the second user.
 17. The system of claim 16, wherein the processing device configured to execute the computer readable program code to determine if the second user within the one or more collective networks of users is interested in the second object is further configured to determine the first user from which the data about the first object was received.
 18. The system of claim 16, wherein the processing device configured to execute the computer readable program code to determine if the second user within the one or more collective networks of users is interested in the second object is further configured to determine the one or more collective networks to which the first user belongs.
 19. The system of claim 16, wherein the processing device configured to execute the computer readable program code to determine if the second user within the one or more collective networks of users is interested in the second object is further configured to determine the one or more users that belong to the one or more collective networks.
 20. The system of claim 16, wherein the processing device configured to execute the computer readable program code to determine if the second user within the one or more collective networks of users is interested in the second object is further configured to compare the data received about the first object to a group of one or more objects associated with the one or more users that belong to the one or more collective networks.
 21. The system of claim 20, wherein the group of one or more objects associated with the one or more users is a wish list, shopping list, or object transaction history associated with the one or more users.
 22. The system of claim 16, wherein the first object and the second object are the same.
 23. The system of claim 16, wherein the second object is similar to or related to the first object.
 24. The system of claim 16, wherein the processing device is further configured to execute the computer readable program code to receive a request from the first user or the second user to create the one or more collective networks.
 25. The system of claim 16, wherein the processing device is further configured to execute the computer readable program code to receive a request from the first user or the second user to create a first user profile or a second user profile for the one or more collective networks.
 26. The system of claim 16, wherein the processing device is further configured to execute the computer readable program code to receive a request to link and authenticate a first user profile or a second user profile to an account of the first user or the second user at a financial institution.
 27. The system of claim 16, wherein the processing device is further configured to execute the computer readable program code to receive a request to link one or more objects to a first user profile or a second user profile.
 28. The system of claim 16, wherein the processing device is further configured to execute the computer readable program code to receive a request to invite the one or more users to join the one or more collective networks.
 29. The system of claim 16, wherein the processing device is further configured to execute the computer readable program code to receive a request to allow the one or more users to join the one or more collective networks.
 30. The system of claim 16, wherein the processing device is further configured to execute the computer readable program code to post and settle the accounts of the first user, the second user, a financial institution, or a merchant after the second user makes a purchase of the first object or the second object.
 31. A computer program product for utilizing one or more collective networks of users with image capture devices and augmented reality to identify objects captured using the image capture devices and provide offers to users within the one or more collective networks of users, the computer program product comprising at least one non-transitory computer-readable medium having computer-readable program code portions embodied therein, the computer-readable program code portions comprising: an executable portion configured for receiving a real-time video stream, wherein the video stream is captured through the use of a first data capture device operatively coupled to a first mobile device of a first user in the one or more collective networks of users; an executable portion configured for identifying a first object from the video stream; an executable portion configured for retrieving data about the first object; an executable portion configured for presenting the data about the first object to the first mobile device, wherein presenting the data about the first object comprises superimposing the data about the first object over the video stream on the first mobile device of the first user; an executable portion configured for determining a notification preference associated with the first object, wherein the notification preference comprises at least a notification type, one or more objects, and one or more users; an executable portion configured for determining that a second user within the one or more collective networks of users is interested in a second object based on the data about the first object and the notification preference, wherein each user within the one or more collective networks of users has a mobile device with an image capture device operatively coupled to the mobile device, wherein each image capture device is configured to capture images of the one or more objects, wherein each mobile device is configured to receive data about the one or more objects; an executable portion configured for presenting a notification about the second object to a second mobile device of the second user based on at least the notification preference, wherein the notification is presented when it is determined that the second user is interested in the second object, wherein the notification is presented as a video link of the video stream on the second mobile device of the second user, and wherein the video stream comprises data about the second object superimposed on the video stream; an executable portion configured for receiving a response from the second user, wherein the response further comprises one or more actions the second user wishes to take in response to receiving the notification, wherein the one or more actions comprise at least an indication to purchase the second object; an executable portion configured for transmitting a request received from the second user to the first user to purchase the second object, wherein the request comprises providing the first user with access to funds associated with a financial institution account of the second user by providing information associated with the financial institution account of the second user to the first user, and wherein the second user is virtually present via the one or more collective networks of users; and an executable portion configured for receiving an indication that the first user placed an order for the purchase of the second object for the second user using the funds accessed from the financial institution account of the second user.
 32. The computer program product of claim 31, wherein the executable portion configured for determining if the second user within the one or more collective networks of users is interested in the second object further comprises determining the first user from which the data about the first object was received.
 33. The computer program product of claim 31, wherein the executable portion configured for determining if the second user within the one or more collective networks of users is interested in the second object further comprises determining the one or more collective networks to which the first user belongs.
 34. The computer program product of claim 31, wherein the executable portion configured for determining if the second user within the one or more collective networks of users is interested in the second object further comprises determining the one or more users that belong to the one or more collective networks.
 35. The computer program product of claim 31, wherein the executable portion configured for determining if the second user within the one or more collective networks of users is interested in the second object further comprises comparing the data received about the first object to a group of one or more objects associated with the one or more users that belong to the one or more collective networks.
 36. The computer program product of claim 35, wherein the group of one or more objects associated with the one or more users is a wish list, shopping list, or object transaction history associated with the one or more users.
 37. The computer program product of claim 31, wherein the first object and the second object are the same.
 38. The computer program product of claim 31, wherein the second object is similar to or related to the first object.
 39. The computer program product of claim 31, further comprising an executable portion configured for receiving a request from the first user or the second user to create the one or more collective networks.
 40. The computer program product of claim 31, further comprising an executable portion configured for receiving a request from the first user or the second user to create a first user profile or a second user profile for the one or more collective networks.
 41. The computer program product of claim 31, further comprising an executable portion configured for receiving a request to link and authenticate a first user profile or a second user profile to an account of the first user or the second user at a financial institution.
 42. The computer program product of claim 31, further comprising an executable portion configured for receiving a request to link one or more objects to a first user profile or a second user profile.
 43. The computer program product of claim 31, further comprising an executable portion configured for receiving a request to invite the one or more users to join the one or more collective networks.
 44. The computer program product of claim 31, further comprising an executable portion configured for receiving a request to allow the one or more users to join the one or more collective networks.
 45. The computer program product of claim 31, further comprising an executable portion configured forposting and settling the accounts of the first user, the second user, a financial institution, or a merchant after the second user makes a purchase of the first object or the second object.
 46. The method of claim 1, wherein the method further comprises receiving an indication from the second user to place the second object on hold for a predetermined period of time.
 47. The system of claim 16, wherein the processing device is configured to execute the computer readable program code to receive an indication from the second user to place the second object on hold for a predetermined period of time.
 48. The computer program product of claim 31, further comprising an executable portion configured forreceiving an indication from the second user to place the second object on hold for a predetermined period of time. 